Beyond (formerly Funeralbooker) connects independent funeral directors and consumers in the UK online, bringing transparency of pricing and service to a historically opaque market. The medium term aim of the company is to build the go-to global marketplace for death services in the form of a market network incorporating all of the industry suppliers. This is a large market that has yet to undergo digital disruption.
Founded in 2015, Beyond is currently providing a basic marketplace connecting customers with funeral directors. For independent funeral directors, it gives them a collective digital presence and the ability to compete with the chains as well as access technology that they cannot build themselves such as crowdfunding and online payments.
White Cloud is the single largest investor after the founders, having led the investment round with participation from existing angel investors.